Everything you need to know about home staging.

When staging a property that is for sale, the main goal is to create a space which will attract multiple prospective buyers. We will style, prep and furnish the space to help buyers imagine how they’ll live in that space. It is a proven technique for decreasing the selling time of a property as well as maximise the return on investment. 

The investment you’re making in home staging is always less than your first price reduction would be. 

Gordon Roberts, a broker with Sotheby’s International Realty, said that good staging is “a form of visual merchandising that draws on some of the fundamentals of interior design. The object of staging is to flatter the property but not be too obvious about it, like being dressed without drawing particular attention to what you’re wearing.” 

The furnishings and decor accessories that we use will draw focus to the best features of the home, create a usable and flowing room, create a mood, and will make a home look significantly better in photos. 80% of buyers view properties online first. An empty property doesn’t show the buyer the size or layout of a property that a staged property would. By staging your home, you’ll give your home the visual edge you need to ensure more prospective buyers on show day. 

The lifestyle represented through styling will seduce the buyer.

We’ll also suggest a few repairs and maintenance that can be done on the property as well as contractors who are fit for the job. This gives the buyer peace of mind knowing that they do not have to invest any extra money in the property because all repairs and updating have already been done. 

Home Staging Resource surveyed 3500 staged homes. They found that 46% of these homes sold for 10% more than they would have unstaged. This means that home staging could ensure you get closer to your asking price. 81% of real estate agents also agree that staging helps a buyer visualise the property as their future home. 

Take a look at the study nook below. The before picture has a lot of personal items, hygiene products, hair tools, etc. By removing these items and adding decorative items instead, you paint a better picture for the potential buyer of how and what the space can be used for. 

Image 1: Study nook staging in a bedroom.

So, what is the process? 

It all depends on your home staging needs and what your budget is. There are a few options you can choose from:

Scenario 1: I would like you to stage my home with my furniture and decor accessories.

We will start with an in-home consultation. We’ll set up an appointment and walk through the space with you. During the consultation, you’ll receive a few pointers on how to “upgrade” the space (edit and reposition furniture, artwork, and accessories, suggest contractors for repair, etc.). We can provide you with a document which will explain to you what you should keep and what can be stored away for the time being. Or, we could come into your home and do everything for you. 

Scenario 2: I would like to stage my home with my furniture, but I will rent a few decor items from the stager.

As in scenario 1, we’ll provide you with in-home consultation and show you what decor pieces we intend on using. We’ll then deliver and stage your home but also tell you which items can be stored away for the project time being.

Scenario 3: I have an empty house that I would like to stage.

In this case, we’ll also do an in-home consultation but it will be to assess the size of the space to see what furniture pieces we can use. You’ll receive a list of pieces we intend on using and deliver and install all the items. When the project is complete, we’ll collect all the items and clean up the space.

Staging can be very personal to some sellers, so here are a few things to remember when staging.

  • You should emotionally detach from the space. We’re transforming your home into a house to appeal to a wider variety of buyers. We are not attacking you or your style.

  • Buyers imagine themselves living in the space, thus by removing personal items, like family pictures, for example, will help the buyer in visualising the space as their own.

  • By creating neutral coloured rooms, you’ll also attract a wider variety of buyers.

  • We are creating a space that offers benefits and features most buyers are looking for.

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